Insights & playbooks
The Journal
Practical, jargon-free advice on web design, SEO, maintenance and automation — written for busy business owners.
Latest
Every Company Will Have Its Own AI Server. Just Not for the Reason You Think.
For the last 15 years the direction has been obvious: move everything to the cloud. Servers, storage, email, databases, applications. Running your own hardware started to…
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WordPress Site Hacked? Here’s What to Do Next
Finding your WordPress site hacked is the kind of morning nobody plans for, and the instinct is to panic and start clicking things. Don’t.…
Why We Stopped Building New Sites on Elementor
We’re still renewing Elementor Pro this year — for our clients’ existing sites, not for anything new. Those two things aren’t in conflict, and…
Website Maintenance Fees, Explained Line by Line
Most website maintenance fee invoices are one line: a number and a date. That’s fine until you start wondering what you’re actually paying for,…
WooCommerce Maintenance: What Breaks on an Online Store
A brochure site that falls a few weeks behind on updates is usually fine. A WooCommerce store that does the same thing is a…
Law Firm Website Maintenance: What Actually Needs Doing
A law firm’s website carries a different kind of risk than most small business sites. It’s often the first point of contact for someone…
What Long-Term Maintenance Looks Like on Real Client Sites
Maintenance is easy to sell as a general idea and hard to picture as an actual thing that happens. This WordPress maintenance case study…
Agency, Freelancer or DIY: What Website Upkeep Really Costs
Once a website is live, someone has to keep it running: updates, backups, the occasional fix when something breaks. The agency vs freelancer website…
When to Redesign a Website (and When to Just Keep Fixing It)
“Should we redesign the website?” comes up in a lot of businesses at least once a year, usually right after someone compares their site…
Website as a Service vs a One-Time Build
Every website conversation eventually comes down to one question: do you pay once, or do you pay every month? That’s the real difference behind…